THE FOUNDERS ROOM™
The Founders Room is a private membership for dance studio owners who want to build stronger businesses, become better leaders, and create exceptional dance studios.
You don't need more information. You need the right room.
Different Rooms. Different Needs. Same Standard of Excellence.
Does this Sound Like You?
From the outside, your studio looks successful. Behind the scenes, it doesn't always feel that way.
"I know this could be bigger than it is."
"I'm doing so much... why isn't it paying off?"
"I love what I've built — but it's not giving back to me yet."
You don't lack potential. You lack a map. You have what it takes.
What you've been missing is the structure, the support, and the right Room.
THE PROMISE
We help you build a studio that gives back as much as you put in.
We help you build a studio that gives back as much as you put in.
Financially. Operationally. Personally.
We help studio owners turn hard work into real profit — so the business finally pays them back in money, time, and freedom.
WHY THIS IS DIFFERENT
Most Programs
More Content
More Calls
Generic Advice
Someone else's definition
of success
Information
The Founders Room
More Clarity
fewer, more intentional calls
Room-specific guidance
Your Version of
Success
Transformation
Most programs teach you the thing, then expect you to just go do it. If learning was enough, we'd all have $10 million businesses. But between knowing and doing sits identity, fear, and doubt. That's the real work of becoming someone who can actually use what they’ve learned.
Most programs skip that part. That's why the advice never sticks and your studio ends up looking the same as it did last year.
The Founders Room feels less like another business call, and more like a yoga class for your business.
You don't attend wondering what the teacher's going to have you work on that day. You just show up, trust the process, and do the work in front of you. And, week over week, the results compound.
FIND YOUR ROOM
A studio owner just starting out and a studio owner planning her exit don't need the same conversation. Both are important and valid parts of the journey, but they don't need the same room.
The right people. The right conversations. At the right time. No generic advice. Only guidance built for exactly where you stand.
That's why The Founders Room isn't one program with one path.
It's four rooms, each built around the exact question you're wrestling with right now.
Not sure which room's yours? You don't have to guess.
In our application process, we review your studio holistically — the numbers, the pain points, the goals — so we can place you exactly where you belong.
Every room runs on the same core program; however, as you grow and change rooms, your room grows with you — more direct access, more team support, and more in-person time, at the pace your business actually needs it.
OUR SECRET SAUCE
We cover one business topic for 8 weeks.
You spend two weeks in each phase — enough time to actually land, never so long it drags.
HEAD
Clarity on the concept, and how it applies to your studio.
Heart
The breakthrough. The part every other program skips, where we unlock the emotional block so it stops getting in your way.
Hustle
The right-sized commitment for your actual capacity, designed to build real momentum and results, not burn you out.
Integration
The other part all other programs miss. Real evidence of what changed so the new you sticks, before we lock in and go again.
Simple on paper. Powerful in practice, because you actually finish what you start.
the standard
We'll be very direct about this: we are not accepting everyone.
No matter if you're just starting out or opening your 4th location, we're looking for one thing: studio owners who are high-achieving and high-warmth.
People who show up, tell the truth, and take real action — even when it's uncomfortable. People who stay open, share what's working, cheer loud for your wins, and hold your hand through the hard parts.
It's not about what room you can afford. It's about honoring where you actually are in business, so that the right room gives you exactly what that stage needs.
THE PEOPLE BEHIND YOUR GROWTH
No one person has all the answers.
That's why The Founders Room isn't built around one guru—it's built around a team of experts who each bring a different lens to your business.
Every person on our team is responsible for helping you answer one important question.
Together, those questions become your roadmap.
your coaches
Every coach leans into their own zone of genius. Some are built for the Heart work — drawing out what's really underneath a challenge. Others are built for Hustle — holding you to the commitment you made. You get the right coach for the right conversation, every time.
Strategic Partners
What Founders are Saying...
"Joining The Founders Room has been one of the best investments I've made for both myself and my studio."
Joining The Founders Room has been one of the best investments I've made for both myself and my studio. It has given me the tools, confidence, and support to step back and lead with intention. I've gained clarity in my decision-making, strengthened my leadership skills, and implemented systems that have made a real impact on my business. Beyond the strategies, the community of like-minded studio owners has been invaluable.
Samantha Brooks
"We celebrated an incredible milestone—70% retention on the very first day of priority registration."
Working with the Founders Room has completely transformed the way I approach retention and registration. After implementing the strategies from our coaching sessions, we celebrated an incredible milestone—70% retention on the very first day of priority registration. It was a moment that truly validated the work we’ve been doing together.
Toni Arizmendi
"We found a way to increase our daytime revenue by 40%."
Working with The Founders Room completely changed the way I approached a challenging situation in my business. Before our session, my team and I completed questionnaires and shared the relevant data. They guided us through a meaningful conversation where everyone felt heard, understood one another's perspectives, and ultimately moved forward with clarity and confidence.
Being able to participate in a Founders Room session with my team together, in one meeting, was absolutely revolutionary. The support is tailored to exactly what I need at this stage of my business, and I'm incredibly grateful to be part of it. As a result, we found a way to increase our daytime revenue by 40%."
Chelsea Robinson
"We've increased our competitive tuition revenue by 33%, about $35,000 more than last season, and people are still registering."
I just ran the numbers, and with essentially the same number of competitive dancers but a restructured program, we've increased our competitive tuition revenue by 33%, about $35,000 more than last season, and people are still registering. And that's just the tuition. I haven't analyzed the costumes and competition revenue yet.
Amelia Demers
HOW IT WORKS
01
Submit your application and refundable $150 deposit
02
Complete your Room Experience Session — we make sure it's the right fit, together
03
Get your placement and invitation
Ready?
The next level of your studio requires the next level of you. Founders need other Founders.